Buy Audio Books, audiobook download, download audio books: Immediately Download Your Audio Book - No Membership - No Fuss -  Anywhere and Anytime
           
       
Browse by Category
Arts & Drama on Audio
Biography Audio Books
Business Audio Books
Crime & Thrillers Audios
Fiction Audio Books
Free Pimsleur Learn  Second Language
Health & Recreation
History Audio Books
Humor Audios
Kids Audio Books
Radio Show Audios
Religion & Spiritual
Self Help Audio Books
TV & Film Audio Books
More Audio Books:
Audio Differentiate Jack RIVKIN Survival Trout Wal-Mart achieve author business differentiation firm giants marketing positioning products qualities some uniquely valuable  

Just Published - Brand New Audiobooks
Pimsleur Digital Albanian Phase 1, Unit 03 Dr. Paul Pimsleur
Pimsleur® equals success. Just one 30-minute lesson a day gets you speaking and understanding like no other program. Compact Albanian Phase 1, Unit 3 builds on material taught in prior units. It includes 30 minutes of spoken language practice, with an introductory conversation, new vocabulary, and new structures. Detailed instructions ena...
Pimsleur Digital Czech Phase 1, Unit 22 Dr. Paul Pimsleur
The Pimsleur® Method is scientifically proven to be your fastest route to near-native fluency. Speak and understand Czech in just 30 minutes a day. Czech Phase 1, Unit 22 builds on material taught in prior units. It includes 30 minutes of spoken language practice, with an introductory conversation, new vocabulary, and new structures. Deta...
Pimsleur Digital Albanian Phase 1, Unit 06-10 Dr. Paul Pimsleur
Surprise your friends! Astonish your family! With Pimsleur, you’ll be speaking and understanding like a native in no time. 30 minutes a day is all it takes. Compact Albanian Phase 1, Units 6-10 build on material taught in prior units. Each lesson provides 30 minutes of spoken language practice, with an introductory conversation, and new v...
Pimsleur Digital Dutch Phase 1, Unit 26 Dr. Paul Pimsleur
Surprise your friends! Astonish your family! With Pimsleur, you’ll be speaking and understanding like a native in no time. 30 minutes a day is all it takes. Dutch Phase 1, Unit 26 builds on material taught in prior units. It includes 30 minutes of spoken language practice, with an introductory conversation, new vocabulary, and new structu...
Burn Me Deadly: An Eddie LaCrosse Novel Alex Bledsoe
“An entertaining, well-crafted melding of fantasy and hard-boiled detective fiction....” - Kirkus Reviews.
Language of Moths, The Christopher Barzak
A Nebula Award Finalist, Barzak’s novella combines realism and fantasy to explore how we each experience the world through our own inimitable language, creating distance even from those closest to us.
Wetlands (Explicit) Charlotte Roche
A headlong dash through every crevice and byproduct, physical and psychological, of its narrator's body and mind.
Differentiate or Die: Survival in Our Era of Killer Competition
Audio Book  Differentiate or Die: Survival in Our Era of Killer Competition
Enlarge this image

Five Stars
Categories :  Strategy & Business Development Audios
Business Audio Books
 
Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout with Steve Rivkin
 
           Add Audio Book to Cart
 
 
Book Publisher :  Blackstone Audio Inc
Author :  Jack Trout with Steve Rivkin
Narrator :  Patrick Cullen
 
Length :  6 hours 18 minutes (Unabridged)
 
Download Price :  13.99
 
Format :  Downloadable Audio Book
 
 
© Blackstone Audio Inc

In today’s ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can visit the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company’s survival.

 

In Differentiate or Die, best-selling author Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of marketing their product’s uniquely valuable qualities. He examines successful differentiation initiatives—from giants like Wal-Mart to tiny Trinity College—to determine why some succeed and some fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven, things that your competitor can do as well.

 

JACK TROUT is president of Trout & Partners, a marketing firm with offices in thirteen countries and a client list that includes AT&T, IBM, Sears, Merrill Lynch, and other Fortune 500 companies. He was the first to popularize the idea of “positioning” products in the minds of consumers. He is a sought-after speaker and the author of numerous marketing classics.

 

STEVE RIVKIN, the coauthor of The New Positioning and The Power of Simplicity, is head of his own communications consulting firm, whose clients include Kraft Foods, Olin Corporation, and Horizon Health System. He is based in Glen Rock, New Jersey.

Differentiate Or Die: Survival In Our Era Of Killer Competition

  Best Seller Audio Books
Horrid Henry's Stinkbomb
Francesca Simon
$ 4.75
1 hour
A Stinkbomb becomes a deadly weapon in Horrid Henry's long-running war with Moody Margaret...
POWDER RIVER - Season 3. Episode 02 Bandit's Pass
Jerry Robbins
$ 1.50
25 minutes
Lucas Clyde and his gang attempt a robbery at the Clearmont Bank - with Britt, Doc and Dawes waiting for them.
Avicenna and Medieval Muslim Philosophy
Professor Thomas Gaskill
$ 11.75
3 hours
Islam is a monotheistic religion that affirms the existence of One absolute and perfect God. As it spread by conquest in the 7th century, Islam encountered many new and foreign traditions, includin...
Rogue's Life, A
Wilkie Collins
$ 13.49
5 hours 30 minutes
Mr. Frank Softly was sent to one of the most fashionable and famous of the great public schools. He said, “I ran away three times, and was flogged three times. I made four aristocratic connections, I learnt to play at cricket, to hate rich people. . . and to receive kicks and serious advice...
Why Mosquitoes Buzz in People's Ears
Bobby Norfolk
$ 7.95
1 hour and 2 min.
Emmy Award-winning storyteller Bobby Norfolk brings his electrifying energy to world folktales, to the delight of all ages....
Sterling Biographies: Geronimo: Wolf on the Warpath (Unabridged)
Ralph Moody
$ 7.95
4 hours and 19 min.
The name still sends shivers down the spine and has the power to draw in young readers: Geronimo, the legendary Indian who inspired and fought for his people....
Free Audio Books
Download
1 FREE Audiobook RISK-FREE from Audible
 
Testimonials
Learn English Free
Pimsleur Audios
Learn English Audios
Learn Spanish Audios
iMinds MP3 Audio
N. Y.Times Bestsellers
Shakespeare Audio Book Download
BBC Audio Books
Shakespeare Audio Book
Hörbuch Englisch
Free Childrens Books
Legends for Children
Audio Books On Sale
Legends for Kids
Detective Fiction Audio
FAQ - Download
Download Audiobook
Livres Audio Anglais
Libri Audio
Second Language English
Audio Books 101
Audio Books
Audio Books Categories
Narrator List
Audio Book Publishers
Valentines Poems
Audio Poker Books
Privacy
Audio Books Free Download
Diet Audio Books
About Us
audio books