Buy Audio Books, audiobook download, download audio books: Immediately Download Your Audio Book - No Membership - No Fuss -  Anywhere and Anytime
           
       
Browse by Category
Arts & Drama on Audio
Biography Audio Books
Business Audio Books
Crime & Thrillers Audios
Fiction Audio Books
Free Pimsleur Learn  Second Language
Health & Recreation
History Audio Books
Humor Audios
Kids Audio Books
Radio Show Audios
Religion & Spiritual
Self Help Audio Books
TV & Film Audio Books
More Audio Books:
Audio Differentiate Jack RIVKIN Survival Trout Wal-Mart achieve author business differentiation firm giants marketing positioning products qualities some uniquely valuable  

Just Published - Brand New Audiobooks
On The Set: Unsolved Mysteries - The Life and Death of Dr. Frank Olson / Part 2 Herb Malsman
In 1953, prominent "cold-war" biochemist Dr. Frank Olson died in New York City, under suspicious circumstances. Join Herb Malsman, on the set of UnSolved Mysteries for Part 2.
Agatha Raisin and the Busy Body M.C. Beaton
Penelope Keith - who starred as Agatha Raisin in the popular BBC Radio 4 series – reads M. C. Beaton’s eagerly-awaited murder mystery.
Doctor Who: The Coming of the Terraphiles Michael Moorcock
Award winning Sci fi writer Michael Moorcock writes a thrilling all-new adventure featuring the 11th Doctor and Amy.
Differentiate or Die: Survival in Our Era of Killer Competition
Audio Book  Differentiate or Die: Survival in Our Era of Killer Competition
Enlarge this image

Five Stars
Categories :  Strategy & Business Development Audios
Business Audio Books
 
Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout with Steve Rivkin
 
           Add Audio Book to Cart
 
 
Book Publisher :  Blackstone Audio Inc
Author :  Jack Trout with Steve Rivkin
Narrator :  Patrick Cullen
 
Length :  6 hours 18 minutes (Unabridged)
 
Download Price :  13.99
 
Format :  Downloadable Audio Book
 
 
© Blackstone Audio Inc

In today’s ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can visit the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company’s survival.

 

In Differentiate or Die, best-selling author Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of marketing their product’s uniquely valuable qualities. He examines successful differentiation initiatives—from giants like Wal-Mart to tiny Trinity College—to determine why some succeed and some fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven, things that your competitor can do as well.

 

JACK TROUT is president of Trout & Partners, a marketing firm with offices in thirteen countries and a client list that includes AT&T, IBM, Sears, Merrill Lynch, and other Fortune 500 companies. He was the first to popularize the idea of “positioning” products in the minds of consumers. He is a sought-after speaker and the author of numerous marketing classics.

 

STEVE RIVKIN, the coauthor of The New Positioning and The Power of Simplicity, is head of his own communications consulting firm, whose clients include Kraft Foods, Olin Corporation, and Horizon Health System. He is based in Glen Rock, New Jersey.

Differentiate Or Die: Survival In Our Era Of Killer Competition

  Best Seller Audio Books
Vintage Beeb: Camberwick Green
Gordon Murray
$ 12.75
39 minutes
First published by BBC Records & Cassettes, it features two full-length stories read by Brian Cant, with songs from the BBC TV series.
Bridges of Madison County, The
Robert James Waller
$ 14.99
4 hours
The Bridges of Madison County gives voice to the longings of men and women everywhere—and shows us what it is to love and be loved so intensely that life is never the same again.
Almayer's Folly
Joseph Conrad
$ 13.49
6 hours
Set in Malaya, Almayer's Folly is Joseph Conrad's first novel. In it he charts the decline of a Dutch merchant after a twenty-five-year struggle against overwhelming odds. Unhappily married to a bi...
Doctor Who - The Wooden Heart
Martin Day
$ 17.49
2 hours 30 minutes
The Castor, a vast starship, seemingly deserted, spinning slowly in the void of deep space. Martha and the Doctor explore the drifting tomb, and discover that they may not be alone after all.
The Bears on Hemlock Mountain (Unabridged)
Alice Dalgliesh
$ 11.02
41 min.
Hemlock Mountain was really just a hill. And since he was big for his age, his mother sent him over the mountain by himself....
Big Al & Shrimpy (Unabridged)
Andrew Clements
$ 11.02
6 min.
In the whole wide blue sea, there's not a fish as clever as Shrimpy. But poor Shrimpy is so small that no one wants to be his friend....
Free Audio Books
Download
1 FREE Audiobook RISK-FREE from Audible
 
Testimonials
Learn English Free
Pimsleur Audios
Learn English Audios
Learn Spanish Audios
iMinds MP3 Audio
N. Y.Times Bestsellers
Shakespeare Audio Book Download
BBC Audio Books
Shakespeare Audio Book
Hörbuch Englisch
Free Childrens Books
Legends for Children
Audio Books On Sale
Legends for Kids
Detective Fiction Audio
FAQ - Download
Download Audiobook
Livres Audio Anglais
Libri Audio
Second Language English
Audio Books 101
Audio Books
Audio Books Categories
Narrator List
Audio Book Publishers
Valentines Poems
Audio Poker Books
Privacy
Audio Books Free Download
Diet Audio Books
About Us
audio books